Exploring changing consumer behaviour and the future of research strategies.
The Quirk’s Event 2026 brought together researchers, insight professionals, brands and technology partners for two days of industry discussions, networking and knowledge sharing. Held at the InterContinental London – The O2, the event focused on evolving consumer behaviour, AI in research, innovation in insight generation and the growing importance of data-driven decision-making. The format encouraged practical conversations, collaboration and the exchange of real-world industry perspectives.
Client Director, EMEA
GetWhy
Global Strategy Insights Director
Warner Bros. Discovery
EMEA Commercial Director
Kantar
Head of Operations
Listen Labs
The discussions throughout the event reflected how the market research industry is adapting to changing technologies, behaviours and business expectations.
Discussions focused on combining automation, analytics and human understanding to improve research quality and strategic interpretation.
Sessions explored how changing behaviours, digital habits and market demands are influencing modern brand and research strategies.
Speakers highlighted the importance of transforming complex datasets into clearer, faster and more practical business decisions.
Our team connected with industry professionals, shared perspectives and explored the shifts shaping modern market research. The event offered valuable opportunities to exchange ideas, understand current challenges and strengthen relationships within the insights community.
Our team exchanged viewpoints with researchers, brands and solution providers to better understand how the industry is evolving.
The event helped PrizmData identify emerging themes, practical challenges and opportunities that matter to clients across sectors.
Through direct interaction with attendees, our team built valuable relationships and deepened engagement within the insights ecosystem.
A glimpse into the discussions, industry interactions and collaborative experiences shared during the event.
