A flagship global event for the data, research, and insights industry.
PrizmData attended ESOMAR Congress 2025 in Prague from September 28 to October 1, where over 1,300 delegates and more than 100 speakers gathered to explore the future of insights. The theme Reimagine Insights highlighted advances in AI-driven research, hybrid methodologies, behavioural data, and creative storytelling. The event showcased how human intelligence and machine intelligence can work together to deliver a deeper and more actionable understanding.
CSO & CCO
Panoplai
Founder
PolymathMind.ai
Head de CX Research
Superintendente de Research
Decision Advisor
Supra Consulting
The event brought together global researchers to discuss the advances in methodologies and the future direction of research.
The Congress emphasised using AI to re-humanise insight, elevating curiosity and empathy instead of relying solely on automation.
Speakers explored how algorithm-shaped childhoods influence identity and aspiration, urging brands to build cultural fluency with this emerging generation.
Sessions highlighted synthetic data’s speed and flexibility while stressing rigorous validation to avoid bias, false precision and misplaced confidence.
Insights shared at ESOMAR Congress 2025 highlighted the need for partners who can translate complexity into clarity. PrizmData helps organisations move beyond data collection by designing adaptive insight systems, strengthening audience understanding and aligning research with real business priorities in an increasingly dynamic decision environment.
We build flexible research structures that track shifting behaviours, cultural trends and algorithmic influences with consistent precision.
Our frameworks reveal what truly shapes people’s choices by combining contextual signals, emotional cues and multi-touchpoint behavioural patterns.
We turn fragmented data into clear business direction through narrative-driven interpretation that connects organisational goals with real-world insight.
Highlights capturing our experience, interactions and key moments throughout the event.
