Qualitative Research

PROLOG INSIGHTS ZILLION MARKET PRIVATE LIMITED, we design, develop, implement and monitor qualitative market research sessions, with an aim to turn consumer intelligence (information) into actionable, managed knowledge. We also design, develop, and implement methods that employ eclectic tools and techniques (e.g., Ethnographic Observation from Social Sciences).

Our industry experience stretches across many service and product areas. Our Qualitative Research uses the following to explore those area

We are a market research company that selects and applies the right research, decision-making, or idea generation tools at the right time. We use our expert research and analysis skills to support your critical thinking and decision-making process, not replace it. We know these tools and techniques well and we know when and where to apply them to meet your needs. Our biggest strengths are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. We offer a system that helps you move forward and approach your market confidently and successfully

  • Consumer Psychographic Profiling
  • Advertising research
  • Product research
  • Concept Testing
  • Positioning
  • Brand equity research
  • Branding research
  • Ethnography and Observations
  • Design and product development
  • Semiotic decoding and deconstruction